John Cherry is a creative, Creative Director and Executive Creative Director, he is not the Director of the “Earnest goes…” movies, that’s John Cherry the third. This John Cherry works in advertising helping create memorable work for brands.
You might have seen his work already, from his days Creative Directing at Mother London, Mother New York, W+K London, Fallon, VCCP, KesselsKramer Amsterdam, and JWT London.
He’s helped one beer brand to be one of the world’s most valuable and another sell a whole years volume in two weeks, he’s helped a chocolate bar be one of the most bought in the UK, and a telecom company convince people to switch off their phones in the cinema.
He’s worked with Wes Anderson, Roman Coppola, Robert McGinnis, and Kermit the Frog.
John’s currently UK based, but has all his inoculations, so if you’d like to work with him get in touch.
Apparently, hairdressing is the only industry that awards itself more than advertising… John has won: Cannes lions, D&ADs, BTAAs, Creative Circles, One Shows, Clios, Effie’s, Andy’s Campaign Bigs, Kinsale Sharks, Eurobest, but nothing for his root touch up skills… yet.
Awards are great for industry attention, but John prefers ideas that become part of everyday conversation; things people laugh about, share, comment on social and talk about in pubs, dinner parties, first dates, and school playgrounds, or reach the dizzy heights of people making their own parodies.
In marketing speak that would be “Brand Platforms and creative that exists front of mind in target audiences, with such high salience and awareness scores it generates effective unpaid UGC.”
That's the sort of work and impact he aims for.
John also isn't fond of exclamation marks, and doesn't always refer to himself in the third person.
Robert.john.cherry@gmail.com
07796158739
Agencies :
mother London
mother New York
madre
VCCP
JWT
Wieden Kennedy London
Work Club
Fallon
KesselsKramer Amsterdam
Atomic
Awards: