John Cherry is a creative, Creative Director and Executive Creative Director, he is not the Director of the “Earnest goes…” movies, that’s John Cherry the third. This John Cherry works in advertising helping create memorable work for brands.
You might have seen his work already, from his days Creative Directing at Mother London, Mother New York, W+K London, Fallon, VCCP, KesselsKramer Amsterdam, and JWT London.
He’s helped one beer brand to be one of the world’s most valuable and another sell a whole years volume in two weeks, he’s helped a chocolate bar be one of the most bought in the UK, and a telecom company convince people to switch off their phones in the cinema.
He’s worked with Wes Anderson, Roman Coppola, Robert McGinnis, and Kermit the Frog.

John’s currently UK based, but has all his inoculations, so if you’d like to work with him get in touch.

Apparently, hairdressing is the only industry that awards itself more than advertising… John has won: Cannes lions, D&ADs, BTAAs, Creative Circles, One Shows, Clios, Effie’s, Andy’s Campaign Bigs, Kinsale Sharks, Eurobest, but nothing for his root touch up skills… yet.

Awards are great for industry attention, but John prefers ideas that become part of everyday conversation; things people laugh about, share, comment on social and talk about in pubs, dinner parties, first dates, and school playgrounds, or reach the dizzy heights of people making their own parodies.
In marketing speak that would be “Brand Platforms and creative that exists front of mind in target audiences, with such high salience and awareness scores it generates effective unpaid UGC.”
That's the sort of work and impact he aims for.

John also isn't fond of exclamation marks, and doesn't always refer to himself in the third person.


Robert.john.cherry@gmail.com

07796158739


Agencies :

mother London

mother New York

madre

VCCP

JWT

Wieden Kennedy London

Work Club

Fallon

KesselsKramer Amsterdam

Atomic

Awards:

Stella Artois Smooth Originals
Cannes Lion gold x3 

Stella Artois Paperboat
Cannes Lion gold

Honda Sense
Cannes Lion bronze
D&AD silver x2 
BTAA gold+bronze 
Creative Circle gold+silver x3
One Show silver
Kinsale Sharks silver
Eurobest  bronze

Xfm O'connel
Campaign BIG gold+x2 silver

Stella Artois 4% campaign
Campaign BIG gold+silver

Stella Artois Casting Call
Campaign BIG
Creative Circle