Cadbury Oreo

At the briefing we tasted the new chocolate - it was confectionary crack. It became a sampling brief, which led us to the idea of a “Brewster’s Millions” challenge social campaign: one influencer tasked with sharing 50,000 bars in 4 weeks. Creating content with them for their own and Cadbury channels. Aaron Crascall was our frontman, we were the writing room and production he’d never. A careful balance staying true to Aaron’s content, but with bigger scale. It was a ridiculous success, Cadbury’s best performing social media campaign ever, reaching beyond the UK market to global audiences, not only growing product awareness, but Arron’s own follower numbers from 7 to 11 million in the 6 weeks it was live.