easyJet
What A Time To Fly
Today we take flying for granted, but it’s amazing… You can wake up in London, book a flight and be having lunch in Rome, Athens, or Seville, and as you wait for the bill book a flight to Berlin, Marrakech or Dublin in time for dinner, all for less than the meal itself.
We’re used to all this possibility, but even flying is amazing - you’re sitting in a chair in the sky. It’s unreal. It’s wow. For the pan-European camping we didn’t shout low prices the aim was to put the wow back into flying, reminding people that with easyJet dreams are possible, and bring a bit of excitement and enthusiasm back to flying, and just… imagine.
Imagine
Role: Creative Director
Agency: VCCP
Dir: The Sacred Egg
DoP: Eric Gautier
Prod: Riff Raff
Editor: Sam Bould
DIGITAL POSTERS
Role: Creative Director
Agency: VCCP
Look+Book
How many times have you seen someone’s holiday instagrams, been filled with envy, and wondered where it was, or indeed how much to go there. We added a image search function to the easyJet app so you can use an image to find and book a flight to a destination. It used all those words people like to hear: the cloud, machine learning, AI, etc and was featured in The Independent and became part of Creative Review’s Great Work collection.