Don’t Let a Phone Ruin a Movie

Orange

A career highlight was meeting Kermit T. Frog, Mrs Piggy and Animal. They actually stay in character between takes.
I’d worked on Orange at mother, at Fallon I was lucky enough to work on it again. The idea of a mobile phone company owning the last cinema advert before the feature as a PSA to tell people to not let a phone ruin the movie was so ownable it was kept alive when the business moved.
So from Snoop Dogg and Rob Lowe at mother, to Orange ruining movie trailers and people’s movie going experience itself at Fallon.
I still can’t believe we got the whole muppet cast singing “Its time to charge your phone. It’s time for great reception…” Sorry. Not sorry.

The Orange Show

Role: writer/Creative Director
Agency: Fallon
Dir: Kirk Thatcher 


Snoop Dogg

Role: writer
Agency: mother
Dir: Bryan Buckley 


Rob Lowe

Role: writer
Agency: mother
Dir: Bryan Buckley 


Phone Break

Role: Creative Director
Agency: Fallon
Dir: James Rouse

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