The Cloud Storage Specialists
NetApp
NetApp is the internet’s best kept secret, the IT guy’s, IT guy.
From Google Cloud and AWS to NASA, DreamWorks and BMW, they’re behind the names everyone else puts on slides.
But the category, is a sea of blue logos and corporate speak.
Cloud storage brands tend to sound like insurance companies.
NetApp didn’t. They were sharp, self-aware and for a US company, refreshingly honest about what they do brilliantly, and what they don’t. So working with mother design we built a bold, distinctive world around that personality - confident, honest, approachable specialists, and unexpectedly funny.
Insight-led B2B work with a sense of humour. It stood out. It performed.
It worked so well mother had to turn down a competitor who wanted the same.