Trip Advisor
There’s Good Out There
How do you become the world’s go-to travel site when you’re competing with the world’s most powerful search algorithm?
It’s the classic man vs. machine story. The one where a group of people band together to defeat a cold, heartless computer.
We made this the story of Tripadvisor about how 400 million travellers came together to prove that the best travel advice comes from a real person who’s been there before.
From a traveller who wrote a 10,000 word review of Disneyland just to be helpful, to the local who gave a tiny tip for a tiny cafe that put it on the map – Tripadvisor is proof that despite what you might think, people are good.
